Brand Assets

The Namesake brand is inspired by photocopied documents and queer zines. It communicates information authentically, clearly, and without BS or jargon.

Logo

The Namesake logo can be used as a standalone wordmark, or together with the snail glyph. Please do not edit, recolor, or restyle the logo.

Wordmark

The Namesake wordmark. Use this in most contexts.

SVG PNG

Glyph

Use this glyph for avatars and other square spaces.

SVG PNG

Wordmark on dark

Use this version over media or dark backgrounds.

SVG PNG

Glyph on dark

Use this glyph over media or dark backgrounds.

SVG PNG

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Typography

The text you’re reading now is set in Alte Haas Grotesk, a rounded version of Neue Haas Grotesk—better known today as Helvetica. Alte Haas Grotesk was created by Yann Le Coroller and is freely distributed. It emulates the look of printed text.

Download Alte Haas Grotesk

Color

Namesake brand colors are inspired by the colored printer paper commonly used for zines. Namesake’s primary purple is produced by evenly blending together every stripe on the trans flag.

Namesake Purple
#CDA5EF
Pastel Pink
#ECADD4
Pastel Blue
#96C7F2
Pastel Yellow
#ECDD85
Pastel Green
#97CF9C
Pastel Brown
#DDB896

Text is always set in Photocopy Black (#111111). Most pages should use a single background color beneath black text. Text on top of a full-page image may use Photocopy White (#E1E1E1).